WAEC Marketing 2018 past questions and answers

A merchandiser is the individual who is responsible for the

1. A.security of goods in the retail store.
2. B.quality control of goods produced.
3. C.availability of products at the right position in the retail store.
4. D.advertising of products on television.

The task of promoting and delivering goods and services to meet consumers' satisfaction is

1. A.production.
2. B.marketing.
3. C.communication.
4. D.selling.

The emphasis of marketing concept is to put

1. A.consumers first.
2. B.products first.
3. C.consumers last.
4. D.products last.

Which of the following activities is performed in the warehouse?

1. A.Stabilization of prices of goods
2. B.Grading and sorting of goods
3. C.Elimination of seasonal problems
4. D.Pricing of goods

The component of product as a marketing mix element is

1. A.size.
2. B.allowance.
3. C.wholesaler.
4. D.publicity.

An idea or event offered for sale is

1. A.promotion.
2. B.place.
3. C.price.
4. D.product.

Toothpaste is an example of

1. A.convenience goods.
2. B.industrial goods.
3. C.primary goods.
4. D.unsought goods.

Which of these factors would facilitate the successful operation of a company in international market?

1. A.Differences in domestic and foreign cultures
2. B.Existence of companies producing similar products
3. C.Provision of government subsidies to foreign investors
4. D.Availability of local currencies

Which of the following activities is not a function of advertising? To

1. A.remind potential customers.
2. B.persuade potential customers.
3. C.interact with potential customers.
4. D.inform potential customers.

The distribution channel suitable for the sale of tractor is

1. A.manufacturer → retailer → user.
2. B.manufacturer → wholesaler → retailer → user.
3. C.manufacturer → agent → retailer → user.
4. D.manufacturer → agent → user.

A factor to be considered in the choice of a mode of transporting goods is the

1. A.price of the goods.
2. B.nature of the goods.
3. C.brand of the goods.
4. D.packaging of the goods.

A price reduction to reward dealers for participating in advertising and sales support programmes is a

1. A.seasonal discount.
2. B.sales contest.
3. C.promotional allowance.
4. D.quantity discount.

A warehouse owned and controlled by an independent business company for general use by organizations is

1. A.public warehouse.
2. B.private warehouse.
3. C.bonded warehouse.
4. D.cooperative warehouse.

Palm oil sellers association is an example of

1. A.market union.
2. B.cartel.
3. C.labour union.
4. D.chamber of commerce.

Goods used to produce and create wealth are

1. A.consumer goods.
2. B.convenience goods.
3. C.industrial goods.
4. D.shopping goods.

Which of these transportation modes is appropriate for transporting gas from Nigeria to Ghana?

1. A.Pipeline
2. B.Air
3. C.Rail
4. D.Truck

An institution that enhances the distribution and sales of goods is a

1. A.market union.
2. B.wholesaler.
3. C.retailer.
4. D.market facilitator.

The basic human requirements are referred to as

1. A.needs.
2. B.demands
3. C.values.
4. D.wants.

In marketing, market is described as

1. A.an area where buyers and sellers interact.
2. B.a set of all actual and potential buyers of a product.
3. C.a collection of profit and non-profit organizations.
4. D.a collection of people with similar interest

A feature of organizational market is that

1. A.there are few buyers.
2. B.there are many buyers.
3. C.professional services are not required.
4. D.elastic demand can occur.

An activity or process undertaken by a company to acquire raw materials is

1. A.consumer buying behaviour.
2. B.marketing intelligence.
3. C.organizational buying behaviour.
4. D.marketing research.

In consumer behaviour, an individual's relatives would be considered as

1. A.a personal influence.
2. B.a reference group influence.
3. C.an institutional influence.
4. D.a perpetual influence.

Which element of the marketing mix is applicable when a company offers a 50% credit terms to its customers?

1. A.Product
2. B.Price
3. C.Place
4. D.Promotion

The activities that stimulate the purchase of a company's products at the retail outlet is

1. A.selling.
2. B.merchandising.
3. C.prospecting.
4. D.advertising.

An advantage of electronic marketing is that

1. A.network is not always available.
2. B.time restriction is non-existent.
3. C.it is less useful for products that need physical demonstration.
4. D.there is limitation on advertising space.

One of the stages in the marketing research process is

1. A.problem definition.
2. B.market segmentation.
3. C.sales quota allocation.
4. D.market share determination.

The source of fund for Mr. John who got his capital from the money he kept in bank is

1. A.personal savings.
2. B.bank loan.
3. C.plough-back profit.
4. D.bank overdraft.

Which of the following factors is not a price determinant?

1. A.Cost of production
2. B.Cost of research
3. C.Product brand
4. D.Expected profit

An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is

1. A.licensing.
2. B.franchising.
3. C.joint venture.
4. D.strategic alliance.

A marketing philosophy which propagates the delivery of satisfaction to customers is

1. A.product concept.
2. B.production concept.
3. C.marketing concept.
4. D.selling concept.

A company's programme of "buy one product and get one free" is an example of

1. A.advertising.
2. B.personal selling.
3. C.sales promotion.
4. D.publicity.

If a company sells its 50kg bag of cement at ₦2,000 in Lagos and ₦2,500 in Kano, the pricing strategy adopted by the company is

1. A.penetration pricing.
2. B.cost-plus pricing.
3. C.competitive pricing.
4. D.geographic pricing.

Which of these terms influences the buyer in a target market?

1. A.Marketing concept
2. B.Marketing mix
3. C.Marketing research
4. D.Marketing process

Which of the following is not a factor influencing the choice of distribution channel?

1. A.Company goals and objectives
2. B.Brand of the product
3. C.Consumer consideration
4. D.Nature of the product

A sales target for a marketing manager can be found in the marketing

1. A.plan.
2. B.intelligence.
3. C.audit.
4. D.research.

Use the following information to answer questions 37 and 38
Mr. Mike opened a frozen food retail outlet in Akure, close to JY Limited, a sole distributor of frozen food in the State.
Mr. Mike would be referred to as

1. A.an agent.
2. B.a facilitator.
3. C.an entrepreneur.
4. D.a factor.

Use the following information to answer questions 37 and 38
Mr. Mike opened a frozen food retail outlet in Akure, close to JY Limited, a sole distributor of frozen food in the State.
The factor that influenced Mr. Mike's choice of location is

1. A.nearness to source of supply.
2. B.customer consideration.
3. C.availability of labour.
4. D.availability of social amenities.

The buying and selling of goods and services that meet consumer needs on world wide web is

1. A.e-supplying.
2. B.e-marketing.
3. C.e-payment.
4. D.e-requisitioning.

The process of obtaining a desired product by offering something in return is

1. A.wants.
2. B.exchange.
3. C.needs.
4. D.market.

Explain the following classification of products with two examples each from agricultural based products.
(a) industrial products; (b) consumer products; (c) primary products; (d) secondary products;

(a) State five reasons companies conduct marketing research. (b) Explain the following sales promotional tools: (i) price-off; (ii) salesman competition; (iii) free gifts; (iv) premium offer (v) samples.

(a) Illustrate any four channels of distribution for consumer products.
(b) List and explain any four pricing strategies.

(a) What is transportation? (b) List and explain six factors affecting the choice of transportation mode.

(a) What is a market union? (b) State four functions of market facilitators.
(c) The women in Eke market formed a Garri Seller's Union. State five role of this Union.

Mamaput is a popular catery in the city centre and wants to open up more outlets in other parts of the city.
(a) State four sources of fund to finance the proposed expansion by Mamaput.
(b) Explain four factors that would influence the location of the new outlets.