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WAEC Marketing 2018 Question 30

Question 30

Marketing Concept

A marketing philosophy which propagates the delivery of satisfaction to customers is

  1. A.product concept.
  2. B.production concept.
  3. C.marketing concept.
  4. D.selling concept.
Show the answer and explanation

Answer: C (marketing concept.)

Explanation

The marketing concept says a firm should find out customers' needs and deliver satisfaction better than competitors.