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WAEC Marketing 2018 Question 26

Question 26

Marketing Research

One of the stages in the marketing research process is

  1. A.problem definition.
  2. B.market segmentation.
  3. C.sales quota allocation.
  4. D.market share determination.
Show the answer and explanation

Answer: A (problem definition.)

Explanation

Defining the problem is the first stage of marketing research.