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WAEC Marketing 2018 Question 1

Question 1

Merchandising

A merchandiser is the individual who is responsible for the

  1. A.security of goods in the retail store.
  2. B.quality control of goods produced.
  3. C.availability of products at the right position in the retail store.
  4. D.advertising of products on television.
Show the answer and explanation

Answer: C (availability of products at the right position in the retail store.)

Explanation

A merchandiser makes sure products are available and well placed on shelves in the shop.