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WAEC Marketing 2018 Question 37

Question 37

Distribution

Use the following information to answer questions 37 and 38
Mr. Mike opened a frozen food retail outlet in Akure, close to JY Limited, a sole distributor of frozen food in the State.
Mr. Mike would be referred to as

  1. A.an agent.
  2. B.a facilitator.
  3. C.an entrepreneur.
  4. D.a factor.
Show the answer and explanation

Answer: C (an entrepreneur.)

Explanation

Mr. Mike set up a business with his own resources and bears its risk, which makes him an entrepreneur, not an agent.