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WAEC Marketing 2018 Question 23

Question 23

Pricing

Which element of the marketing mix is applicable when a company offers a 50% credit terms to its customers?

  1. A.Product
  2. B.Price
  3. C.Place
  4. D.Promotion
Show the answer and explanation

Answer: B (Price)

Explanation

Price decisions include list price, discounts, allowances and credit terms.