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WAEC Marketing 2018 Question 31

Question 31

Sales Promotion

A company's programme of "buy one product and get one free" is an example of

  1. A.advertising.
  2. B.personal selling.
  3. C.sales promotion.
  4. D.publicity.
Show the answer and explanation

Answer: C (sales promotion.)

Explanation

Buy-one-get-one-free is a short-term incentive: sales promotion.