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WAEC Marketing 2018 Question 21

Question 21

Consumer Behaviour

An activity or process undertaken by a company to acquire raw materials is

  1. A.consumer buying behaviour.
  2. B.marketing intelligence.
  3. C.organizational buying behaviour.
  4. D.marketing research.
Show the answer and explanation

Answer: C (organizational buying behaviour.)

Explanation

Organisational buying behaviour is how firms decide on and buy the materials and services they need.