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WAEC Marketing 2018 Question 38

Question 38

Distribution

Use the following information to answer questions 37 and 38
Mr. Mike opened a frozen food retail outlet in Akure, close to JY Limited, a sole distributor of frozen food in the State.
The factor that influenced Mr. Mike's choice of location is

  1. A.nearness to source of supply.
  2. B.customer consideration.
  3. C.availability of labour.
  4. D.availability of social amenities.
Show the answer and explanation

Answer: A (nearness to source of supply.)

Explanation

He chose a site beside the only distributor of frozen food, so the deciding factor was nearness to his source of supply.