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WAEC Marketing 2018 Question 10

Question 10

Distribution

The distribution channel suitable for the sale of tractor is

  1. A.manufacturer → retailer → user.
  2. B.manufacturer → wholesaler → retailer → user.
  3. C.manufacturer → agent → retailer → user.
  4. D.manufacturer → agent → user.
Show the answer and explanation

Answer: D (manufacturer → agent → user.)

Explanation

Tractors are costly industrial goods sold to few users, so a short channel through an agent is best.