passwella.
Menu

WAEC Marketing 2018 Question 5

Question 5

Product

The component of product as a marketing mix element is

  1. A.size.
  2. B.allowance.
  3. C.wholesaler.
  4. D.publicity.
Show the answer and explanation

Answer: A (size.)

Explanation

Product decisions include size, quality, design, packaging and brand; publicity is part of promotion.