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WAEC Marketing 2018 Question 35

Question 35

Distribution

Which of the following is not a factor influencing the choice of distribution channel?

  1. A.Company goals and objectives
  2. B.Brand of the product
  3. C.Consumer consideration
  4. D.Nature of the product
Show the answer and explanation

Answer: B (Brand of the product)

Explanation

Company goals, customers and the nature of the product affect channel choice; the brand name does not.