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WAEC Marketing 2018 Question 33

Question 33

Pricing

If a company sells its 50kg bag of cement at ₦2,000 in Lagos and ₦2,500 in Kano, the pricing strategy adopted by the company is

  1. A.penetration pricing.
  2. B.cost-plus pricing.
  3. C.competitive pricing.
  4. D.geographic pricing.
Show the answer and explanation

Answer: D (geographic pricing.)

Explanation

Charging different prices in different places is geographic pricing.