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WAEC Marketing 2018 Question 12

Question 12

Sales Promotion

A price reduction to reward dealers for participating in advertising and sales support programmes is a

  1. A.seasonal discount.
  2. B.sales contest.
  3. C.promotional allowance.
  4. D.quantity discount.
Show the answer and explanation

Answer: C (promotional allowance.)

Explanation

A promotional allowance is a price cut or payment to dealers who help advertise and promote the product.