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WAEC Marketing 2018 Question 28

Question 28

Pricing

Which of the following factors is not a price determinant?

  1. A.Cost of production
  2. B.Cost of research
  3. C.Product brand
  4. D.Expected profit
Show the answer and explanation

Answer: C (Product brand)

Explanation

Costs and the profit wanted decide price; the brand name itself is not a price determinant.