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WAEC Marketing 2018 Question 9

Question 9

Promotion and Advertising

Which of the following activities is not a function of advertising? To

  1. A.remind potential customers.
  2. B.persuade potential customers.
  3. C.interact with potential customers.
  4. D.inform potential customers.
Show the answer and explanation

Answer: C (interact with potential customers.)

Explanation

Advertising informs, persuades and reminds, but it is one-way communication; interaction is done through personal selling.