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WAEC Marketing 2018 Question 34

Question 34

Marketing Mix

Which of these terms influences the buyer in a target market?

  1. A.Marketing concept
  2. B.Marketing mix
  3. C.Marketing research
  4. D.Marketing process
Show the answer and explanation

Answer: B (Marketing mix)

Explanation

Product, price, place and promotion (the marketing mix) are the tools a firm uses to influence buyers in its target market.