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WAEC Marketing 2018 Question 24

Question 24

Merchandising

The activities that stimulate the purchase of a company's products at the retail outlet is

  1. A.selling.
  2. B.merchandising.
  3. C.prospecting.
  4. D.advertising.
Show the answer and explanation

Answer: B (merchandising.)

Explanation

Merchandising is promotion at the point of sale: displays, shelf arrangement and demonstrations in the shop.