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WAEC Marketing 2018 Question 29

Question 29

International Marketing

An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is

  1. A.licensing.
  2. B.franchising.
  3. C.joint venture.
  4. D.strategic alliance.
Show the answer and explanation

Answer: A (licensing.)

Explanation

Licensing lets a foreign firm use technology or a trademark for a fee or royalty.