WAEC Marketing 2020 past questions and answers

Marketing is the

1. A.buying and selling of goods and services.
2. B.buying, selling and distribution of goods and services.
3. C.identification and satisfaction of consumer's needs at a profit.
4. D.distribution and transportation of goods at a profit.

The process that leads to the exchange of value between two or more parties is

1. A.transaction.
2. B.production.
3. C.distribution.
4. D.transportation.

A short-term incentive used to encourage the purchase of a product is

1. A.advertising.
2. B.personal selling.
3. C.sales promotion
4. D.publicity.

The tools used by marketers to pursue their objectives in the target market is marketing

1. A.audit.
2. B.mix.
3. C.research.
4. D.intelligence.

Activities or benefits offered for sale are

1. A.brands.
2. B.values.
3. C.goods.
4. D.services.

A warehouse owned and operated by a company for its own use is a

1. A.public warehouse.
2. B.private warehouse.
3. C.bonded warehouse.
4. D.co-operative warehouse.

The concept that influenced the manufacturing of a low-smoke emission vehicle is

1. A.production concept.
2. B.product concept.
3. C.selling concept.
4. D.societal marketing concept.

The aggregate of all conditions and events that affects marketing practice is marketing

1. A.procedure.
2. B.process.
3. C.environment.
4. D.communication.

A celebrity who influences the buying decision of consumers is categorized under

1. A.social group.
2. B.reference group.
3. C.peer group.
4. D.cultural group.

A person who owns and bears the risks of a business is an

1. A.agent.
2. B.entrepreneur.
3. C.underwriter.
4. D.innovator.

A shift in the consumption pattern of consumers due to change in interest rate is categorized under

1. A.technological environmental factors.
2. B.cultural environmental factors.
3. C.economic environmental factors.
4. D.legal environmental factors.

Kano Spare Parts Dealers Association is an example of

1. A.market union.
2. B.cartel.
3. C.labour union.
4. D.chamber of commerce.

An example of unsought goods is

1. A.shoe.
2. B.car.
3. C.fire extinguisher.
4. D.machine tool.

Trade-in allowance is an example of

1. A.personal allowance.
2. B.direct allowance.
3. C.dealer sales promotion.
4. D.consumer sales promotion.

The banning of tobacco advertisement in Nigeria is an influence from the

1. A.political environment.
2. B.economic environment.
3. C.social environment.
4. D.technological environment.

The systematic design, collection, analysis and reporting of data for decision making is marketing

1. A.planning.
2. B.strategy.
3. C.audit.
4. D.research.

Which of the following distribution channels is suitable for the sale of cosmetics?

1. A.producer → consumer.
2. B.producer → wholersaler → consumer.
3. C.producer → wholesaler → retailer → wholesalser.
4. D.producer → agent → consumer.

The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is

1. A.personal selling.
2. B.marketing.
3. C.public relations.
4. D.advertising.

An activity in marketing research process is

1. A.decision making.
2. B.market testing.
3. C.information gathering.
4. D.product testing.

The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is

1. A.psychological pricing.
2. B.cost-plus pricing.
3. C.competitive pricing.
4. D.geographical pricing.

The original data collected for a study on consumer tastes and fashion by a company is

1. A.a behavioural data.
2. B.an organizational data.
3. C.a secondary data.
4. D.a primary data.

Which of these factors is not a price determinant?

1. A.level of market demand.
2. B.economic trend.
3. C.standard of living.
4. D.competitor's price.

Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?

1. A.hacking.
2. B.spam.
3. C.phishing.
4. D.cyber fraud.

A document used in domestic transportation is

1. A.manifest.
2. B.receipt.
3. C.export invoice.
4. D.consular invoice.

A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is

1. A.cost-plus.
2. B.haggling.
3. C.hedging.
4. D.loss-leader.

Which of these means of advertising is an electronic medium?

1. A.catalogue.
2. B.television.
3. C.magazine.
4. D.newspaper.

A facility that would be used by a producer that wants to reduce fluctuations in product supply is

1. A.wholesaling.
2. B.retailing.
3. C.warehousing.
4. D.merchandizing.

The application of marketing activities beyond a country's national boundaries is

1. A.domestic marketing.
2. B.wholesale marketing.
3. C.retail marketing.
4. D.international marketing.

The platform where buyers and sellers are brought together to assist in the transfer of goods and services is

1. A.transportation.
2. B.advertising.
3. C.distribution.
4. D.market.

An arrangement whereby a company's name and trademark are used by a foreign company is

1. A.licensing.
2. B.franchising.
3. C.joint venture.
4. D.strategic alliance.

Branding in marketing means

1. A.packing a product for sale.
2. B.giving unique name to a product.
3. C.using another company's name.
4. D.classifying products into groups.

Which of the following factors is not considered while locating a market outlet?

1. A.availability of facilities.
2. B.economic trends.
3. C.capital availability.
4. D.sources of supply.

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is

1. A.personal selling.
2. B.prospecting.
3. C.direct selling.
4. D.merchandizing.

An individual who buys goods for personal consumption is an example of

1. A.organizational market.
2. B.industrial market.
3. C.consumer market.
4. D.reseller market.

A reason why e-marketing is important is that it

1. A.provides avenue for immediate inspection of products.
2. B.offers unsolicited messages to customers.
3. C.demonstrates practical use of products.
4. D.offers unlimited access to customers.

Which of these steps is followed in the process of buying by an individual? I. information search II. Problem recognition III. Evaluation of alternatives IV. Purchase decision V. Post purchases behaviour

1. A.V, IV, III, II, I
2. B.III. IV, II, I, V
3. C.II, I, III, IV, V
4. D.I, II, III, IV, V

The channel member that sells in small quantities to consumers is

1. A.an agent.
2. B.a broker.
3. C.a retailer.
4. D.a wholesaler.

The route through which products flow from the producer to the ultimate consumers is

1. A.marketing intermediary.
2. B.distribution channel.
3. C.merchandizing.
4. D.transportation.

Oliver Ltd., a producer of fruit juice sells its products to stores across the country.
(a) List six advertising media the company could use to create awareness about its products.
(b) State three benefits the company would derive from advertising the products.
(c) State four factors that would influence the company's choice of mode of transporting its products.

(a) Distinguish Between: (i) primary product and secondary product; (ii) market facilitator and market union. (b) List four market facilitators and state one function of each in aiding the activities of marketers.

Joan Ltd, a producer of cosmetic products, has decided to engage in international marketing of its products.
(a) State five factors that may have influenced Joan Ltd's decision to go international.
(b) State five rules and regulations the company would observe while selling its products in other countries.

Audu Ltd., a trading company, has just set up a committee to conduct a marketing research for the company.
(a) State five reasons that would have necessitated the conduct of the research.
(b) State five steps the committee would take in carrying out the assignment.

Use the advert in Figure 1 below to answer the following questions.
(a) List six items that would be found on the package of the product labelled A.
(b) State three functions of the part labelled B.
(c) State four advantages of using this medium to advertise the product.

(a) Outline four differences between organizational buying behaviour and consumer buying behaviour.
(b) List and explain three influencing factors in organizational buying behaviour.