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WAEC Marketing 2020 Question 11

Question 11

Marketing Environment

A shift in the consumption pattern of consumers due to change in interest rate is categorized under

  1. A.technological environmental factors.
  2. B.cultural environmental factors.
  3. C.economic environmental factors.
  4. D.legal environmental factors.
Show the answer and explanation

Answer: C (economic environmental factors.)

Explanation

Interest rates are economic factors.