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WAEC Marketing 2020 Question 18

Question 18

Distribution

Which of the following distribution channels is suitable for the sale of cosmetics?

  1. A.producer → consumer.
  2. B.producer → wholersaler → consumer.
  3. C.producer → wholesaler → retailer → wholesalser.
  4. D.producer → agent → consumer.
Show the answer and explanation

Answer: C (producer → wholesaler → retailer → wholesalser.)

Explanation

Cosmetics are consumer goods sold in many shops, so they go through wholesalers and retailers to consumers.