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WAEC Marketing 2020 Question 22

Question 22

Marketing Research

The original data collected for a study on consumer tastes and fashion by a company is

  1. A.a behavioural data.
  2. B.an organizational data.
  3. C.a secondary data.
  4. D.a primary data.
Show the answer and explanation

Answer: D (a primary data.)

Explanation

Original first-hand data is primary data.