passwella.
Menu

WAEC Marketing 2020 Question 9

Question 9

Consumer Behaviour

A celebrity who influences the buying decision of consumers is categorized under

  1. A.social group.
  2. B.reference group.
  3. C.peer group.
  4. D.cultural group.
Show the answer and explanation

Answer: B (reference group.)

Explanation

A celebrity is an aspirational reference group: people copy what such a person uses.