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WAEC Marketing 2020 Question 38

Question 38

Consumer Behaviour

Which of these steps is followed in the process of buying by an individual? I. information search II. Problem recognition III. Evaluation of alternatives IV. Purchase decision V. Post purchases behaviour

  1. A.V, IV, III, II, I
  2. B.III. IV, II, I, V
  3. C.II, I, III, IV, V
  4. D.I, II, III, IV, V
Show the answer and explanation

Answer: C (II, I, III, IV, V)

Explanation

The order is problem recognition, information search, evaluation, purchase decision, post-purchase behaviour: II, I, III, IV, V.