Theory question 101
Promotion and AdvertisingOliver Ltd., a producer of fruit juice sells its products to stores across the country.
(a) List six advertising media the company could use to create awareness about its products.
(b) State three benefits the company would derive from advertising the products.
(c) State four factors that would influence the company's choice of mode of transporting its products.
Show the model answer
(a) Any six: television; radio; newspapers; magazines; billboards; posters; internet/social media; cinema; transit (vehicle) adverts; handbills.
(b) Any three: creates awareness; increases sales; builds brand image and loyalty; helps it compete; supports the stores that sell its juice; introduces new flavours.
(c) Any four: cost; speed (juice has limited shelf life); distance to the stores; safety of the goods (glass/packs can break); availability of the mode; quantity to be moved; reliability; flexibility (door-to-door).
Give each point as a full sentence, with an example where possible.