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WAEC Marketing 2020 Question 7

Question 7

Marketing Concept

The concept that influenced the manufacturing of a low-smoke emission vehicle is

  1. A.production concept.
  2. B.product concept.
  3. C.selling concept.
  4. D.societal marketing concept.
Show the answer and explanation

Answer: D (societal marketing concept.)

Explanation

Caring for the environment and society's welfare is the societal marketing concept.