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WAEC Marketing 2020 Question 4

Question 4

Marketing Mix

The tools used by marketers to pursue their objectives in the target market is marketing

  1. A.audit.
  2. B.mix.
  3. C.research.
  4. D.intelligence.
Show the answer and explanation

Answer: B (mix.)

Explanation

Product, price, place and promotion (the marketing mix) are the tools marketers use in their target market.