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WAEC Marketing 2020 Question 32

Question 32

International Marketing

An arrangement whereby a company's name and trademark are used by a foreign company is

  1. A.licensing.
  2. B.franchising.
  3. C.joint venture.
  4. D.strategic alliance.
Show the answer and explanation

Answer: A (licensing.)

Explanation

Licensing allows a foreign firm to use a company's name, trademark or technology for a fee.