Theory question 105
ProductUse the advert in Figure 1 below to answer the following questions.
(a) List six items that would be found on the package of the product labelled A.
(b) State three functions of the part labelled B.
(c) State four advantages of using this medium to advertise the product.
Show the model answer
(a) Any six: brand name (V-Beauty); manufacturer's name and address; ingredients; weight/size; directions for use; manufacturing and expiry dates; NAFDAC/regulatory number; batch number; price; logo/trademark; barcode.
(b) B is the slogan. Any three: makes the product easy to remember; communicates the product's main benefit; attracts attention and persuades buyers; distinguishes the brand from competitors; builds brand image.
(c) The medium is television. Any four: combines sight, sound and movement; can demonstrate the soap in use; reaches a large audience; reaches people who cannot read; attractive and memorable; prestige.
A is the soap pack, B is the slogan, and the medium is television.