WAEC Marketing 2020 Question 1

Question 1

Marketing Concept

Marketing is the

  1. A.buying and selling of goods and services.
  2. B.buying, selling and distribution of goods and services.
  3. C.identification and satisfaction of consumer's needs at a profit.
  4. D.distribution and transportation of goods at a profit.
Show the answer and explanation

Answer: C (identification and satisfaction of consumer's needs at a profit.)

Explanation

Marketing starts with finding out what consumers need and ends with satisfying them profitably.