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WAEC Marketing 2020 Question 35

Question 35

Merchandising

The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is

  1. A.personal selling.
  2. B.prospecting.
  3. C.direct selling.
  4. D.merchandizing.
Show the answer and explanation

Answer: D (merchandizing.)

Explanation

Merchandising arranges and displays products in the shop so they catch buyers' attention.