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WAEC Marketing 2020 Question 19

Question 19

Promotion and Advertising

The form of non-personal communication whereby information about a company's product is transmitted and paid for through mass media is

  1. A.personal selling.
  2. B.marketing.
  3. C.public relations.
  4. D.advertising.
Show the answer and explanation

Answer: D (advertising.)

Explanation

Advertising is paid, non-personal communication through mass media.