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WAEC Marketing 2020 Question 21

Question 21

Pricing

The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is

  1. A.psychological pricing.
  2. B.cost-plus pricing.
  3. C.competitive pricing.
  4. D.geographical pricing.
Show the answer and explanation

Answer: B (cost-plus pricing.)

Explanation

Cost-plus pricing adds a margin to production cost.