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WAEC Marketing 2020 Question 14

Question 14

Sales Promotion

Trade-in allowance is an example of

  1. A.personal allowance.
  2. B.direct allowance.
  3. C.dealer sales promotion.
  4. D.consumer sales promotion.
Show the answer and explanation

Answer: D (consumer sales promotion.)

Explanation

A trade-in allowance reduces the price for a consumer who hands in an old item: consumer sales promotion.