WAEC Marketing 2019 past questions and answers

One of the functions of a small retailer is to

1. A.break goods into small units.
2. B.sell goods in large quantities.
3. C.grant credit to producers.
4. D.sell goods to the final consumers.

An importance of transportation to a marketer is that it

1. A.reduces cost of production.
2. B.increases the price of goods.
3. C.increases the efficiency in distribution.
4. D.reduces the distribution cost.

Which of the following is a function of warehousing?

1. A.Keeping and making goods available when required
2. B.Hoarding of goods to increase price
3. C.Making goods available to final consumers
4. D.Storing of small units of products

One of the rules that guides international marketing is

1. A.import restriction.
2. B.memorandum of association.
3. C.company's annual report.
4. D.articles of association.

A challenge of marketing financial products online is that it is prone to

1. A.identity theft.
2. B.unsolicited advertisements.
3. C.mass promotion.
4. D.unsolicited mails.

Which of the following entry modes in international marketing would be suitable for expensive projects?

1. A.Direct investment
2. B.Joint venture
3. C.Exporting
4. D.Franchising

The orientation that assumes that consumers would only buy when persuaded with aggressive advertisement is

1. A.selling concept.
2. B.product concept.
3. C.production concept.
4. D.marketing concept.

An element in the marketing mix is

1. A.propaganda.
2. B.publicity.
3. C.product.
4. D.packaging.

Which of the following is an attribute of marketing concept? Consumers

1. A.are considered to be always right.
2. B.prefer quality products.
3. C.would buy cheap products.
4. D.prefer goods that are highly advertised.

Merchandising is best suited for

1. A.consumer goods.
2. B.primary products.
3. C.industrial services.
4. D.organizational products.

Which channel of distribution would a producer of tomato paste in Kano use to reach a target market in Asaba?

1. A.Producer → Agent → Consumer
2. B.Producer → Wholesaler → Consumer
3. C.Producer → Retailer → Consumer
4. D.Producer → Wholesaler → Retailer → Consumer

A disadvantage of warehousing is that it

1. A.makes goods available when needed.
2. B.protects goods from damage.
3. C.encourages hoarding of goods to create scarcity.
4. D.prevents a reduction in the quality of goods.

Electronic marketing is made possible through network of

1. A.computers.
2. B.consumer groups.
3. C.manufacturers.
4. D.advertising media.

Which of the following modes of transportation ensures the supply of gas in all-weather conditions?

1. A.Trailers
2. B.Pipeline
3. C.Aeroplane
4. D.Train

A skill required by an entrepreneur for successful bargaining is

1. A.interpersonal skill.
2. B.leadership skill.
3. C.accounting skill.
4. D.administrative skill.

Which of the following factors affects the location of a retail outlet?

1. A.Government policy
2. B.Weather condition
3. C.Company's goodwill
4. D.Product quality

The shop that offers a range of grocery items is a

1. A.specialty store.
2. B.depot.
3. C.supermarket.
4. D.discount store.

Which of the following marketing facilitators provide financial services?

1. A.Advertising agencies
2. B.Savings and loans companies
3. C.Clearing and forwarding companies
4. D.Legal firms

The systematic analysis of a problem with the aim of improving decision making on sales is marketing

1. A.research.
2. B.planning.
3. C.concept.
4. D.forecasting.

The pricing approach that is based on what rival companies are charging is

1. A.cost-oriented approach.
2. B.demand-oriented approach.
3. C.competitors-oriented approach.
4. D.value-oriented approach.

Feedback obtained from marketing research on consumers' needs would be used to

1. A.reduce production cost.
2. B.change product features.
3. C.improve sales force remuneration.
4. D.improve inventory control.

An importance of marketing research is that it

1. A.reduces the risk involved in decision making.
2. B.increases the cost of production.
3. C.increases the risk involve in decision making.
4. D.reduces the quality of products.

An individual or organization that enhances business activities but do not participate in the business is a

1. A.distributor.
2. B.seller.
3. C.marketer.
4. D.facilitator.

A market with many buyers compared to suppliers is an example of

1. A.government market.
2. B.reseller market.
3. C.consumer market.
4. D.industrial market.

In the consumer buying-decision process, an influencing factor that includes age and occupation is

1. A.personal factor.
2. B.social factor.
3. C.cultural factor.
4. D.psychological factor.

At what stage in the buying-decision process does a consumer collect information about a product?

1. A.Need recognition stage
2. B.Alternative search stage
3. C.Post-purchase decision
4. D.Purchase decision

An element in a company's economic environment is

1. A.personal lifestyle.
2. B.family members.
3. C.technological innovation.
4. D.inflation rate.

Which of the following factors is considered when determining the price of a product by a manufacturer?

1. A.Quality of the goods
2. B.After-sales services
3. C.Stock turnover
4. D.Channels of distribution

An advertising medium that practically demonstrates the use of a product is the

1. A.television.
2. B.magazine.
3. C.newspaper.
4. D.radio.

A short-term incentive used to encourage consumers to buy a product is

1. A.advertising.
2. B.public relations.
3. C.sales promotion.
4. D.publicity.

Advertising aimed only at giving facts about a product is

1. A.competitive advertising.
2. B.persuasive advertising.
3. C.informative advertising.
4. D.direct advertising.

Which of the following food items is a primary product?

1. A.Frozen fish
2. B.Fresh fish
3. C.Smoked fish
4. D.Dry fish

Sales promotion is

1. A.selling of goods to the consumers.
2. B.predicting quantity of goods to be demanded.
3. C.stimulating demand through short term incentives.
4. D.making goods/available to consumers.

The need and ability to pay for a product is

1. A.demand.
2. B.supply.
3. C.sales.
4. D.transaction.

Tubers of yam offered by a farmer for sales is an example of a

1. A.secondary product.
2. B.manufactured product.
3. C.primary product.
4. D.processed product.

A market where specialists are needed before purchase decision is made is

1. A.consumer market.
2. B.industrial market.
3. C.reseller market.
4. D.commodity market.

The set of controllable variables used to influence consumers is

1. A.promotional mix.
2. B.communication mix.
3. C.marketing mix.
4. D.product mix

Miss Okon has just been employed by a consumer goods manufacturing company to merchandize its products at a retail outlet. (a) State four elements that would qualify the company's products to be merchandized at the retail outlet. (b) State six functions Miss Okon would perform as a merchandizer.

(a) State five features of the post-independence era in the history of marketing in Nigeria. (b) Explain five functions of marketing in Nigeria.

(a) Explain the following concepts in marketing: (i) product concept; (ii) selling concept; (iii) production concept; (iv) societal marketing concept. (b) A product costs ₦4,000 to produce. The producer decides to sell the product for ₦6,000. Calculate the: (i) markup; (ii) percentage markup on cost; (iii) percentage markup on selling price.

(a) What is entrepreneurship? (b) State four selling skills required by an entrepreneur.
(c) State five activities to be performed by an entrepreneur to ensure successful operation of his market outlet.

(a) What is advertising? (b) Identify any six media of advertising. (c) Explain four disadvantages of advertising.

(a) State four functions of Warehousing. (b)(i) Identify three modes of Transportation. (ii) Explain three Transportation documents.