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WAEC Marketing 2019 Question 40

Question 40

Marketing Mix

The set of controllable variables used to influence consumers is

  1. A.promotional mix.
  2. B.communication mix.
  3. C.marketing mix.
  4. D.product mix
Show the answer and explanation

Answer: C (marketing mix.)

Explanation

The marketing mix is the set of controllable variables (4Ps).