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WAEC Marketing 2019 Question 28

Question 28

Consumer Behaviour

In the consumer buying-decision process, an influencing factor that includes age and occupation is

  1. A.personal factor.
  2. B.social factor.
  3. C.cultural factor.
  4. D.psychological factor.
Show the answer and explanation

Answer: A (personal factor.)

Explanation

Age, occupation, income and lifestyle are personal factors.