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WAEC Marketing 2019 Question 29

Question 29

Consumer Behaviour

At what stage in the buying-decision process does a consumer collect information about a product?

  1. A.Need recognition stage
  2. B.Alternative search stage
  3. C.Post-purchase decision
  4. D.Purchase decision
Show the answer and explanation

Answer: B (Alternative search stage)

Explanation

After recognising a need, the consumer searches for information about the alternatives; that is the search stage.