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WAEC Marketing 2019 Question 8

Question 8

Marketing Concept

The orientation that assumes that consumers would only buy when persuaded with aggressive advertisement is

  1. A.selling concept.
  2. B.product concept.
  3. C.production concept.
  4. D.marketing concept.
Show the answer and explanation

Answer: A (selling concept.)

Explanation

The selling concept assumes people will not buy enough unless pushed by aggressive selling and promotion.