Theory question 101
MerchandisingMiss Okon has just been employed by a consumer goods manufacturing company to merchandize its products at a retail outlet. (a) State four elements that would qualify the company's products to be merchandized at the retail outlet. (b) State six functions Miss Okon would perform as a merchandizer.
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(a) Any four: attractive packaging; clear branding; proper labelling; a price tag; suitable size and durability for shelf display; meeting standards (NAFDAC/SON); availability in adequate quantity.
(b) Any six: arrange attractive displays; plan shelf layout to encourage impulse buying; keep shelves stocked and avoid stock-outs; set up point-of-purchase materials; demonstrate products and give samples; gather information on consumers' reactions and competitors; ensure correct pricing and labelling; build good relations with the retailer and customers.
Give each point as a full sentence, with an example where possible.