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WAEC Marketing 2019 Question 33

Question 33

Sales Promotion

A short-term incentive used to encourage consumers to buy a product is

  1. A.advertising.
  2. B.public relations.
  3. C.sales promotion.
  4. D.publicity.
Show the answer and explanation

Answer: C (sales promotion.)

Explanation

Sales promotion uses short-term incentives to encourage buying.