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WAEC Marketing 2019 Question 10

Question 10

Marketing Concept

Which of the following is an attribute of marketing concept? Consumers

  1. A.are considered to be always right.
  2. B.prefer quality products.
  3. C.would buy cheap products.
  4. D.prefer goods that are highly advertised.
Show the answer and explanation

Answer: A (are considered to be always right.)

Explanation

The marketing concept puts the customer first: the customer is always right.