WAEC Marketing 2019 Question 5

Question 5

E-marketing

A challenge of marketing financial products online is that it is prone to

  1. A.identity theft.
  2. B.unsolicited advertisements.
  3. C.mass promotion.
  4. D.unsolicited mails.
Show the answer and explanation

Answer: A (identity theft.)

Explanation

Online banking and financial services attract fraudsters who steal people's personal and account details (identity theft).