Theory question 105
Promotion and Advertising(a) What is advertising? (b) Identify any six media of advertising. (c) Explain four disadvantages of advertising.
Show the model answer
(a) Advertising is any paid, non-personal presentation and promotion of ideas, goods or services by an identified sponsor through the mass media.
(b) Any six: television; radio; newspapers; magazines; billboards/posters; cinema; internet/social media; handbills; transit (vehicle) advertising; direct mail.
(c) Any four, explained: it is costly and raises prices; it can mislead consumers; it encourages people to buy things they do not need; it may promote harmful products; it can be offensive to culture/morals; its effect on sales is hard to measure; adverts clutter the environment (billboards).
Give each point as a full sentence, with an example where possible.