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WAEC Marketing 2019 Question 6

Question 6

International Marketing

Which of the following entry modes in international marketing would be suitable for expensive projects?

  1. A.Direct investment
  2. B.Joint venture
  3. C.Exporting
  4. D.Franchising
Show the answer and explanation

Answer: B (Joint venture)

Explanation

In a joint venture partners share the high cost and risk of big projects.