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WAEC Marketing 2019 Question 24

Question 24

Marketing Research

An importance of marketing research is that it

  1. A.reduces the risk involved in decision making.
  2. B.increases the cost of production.
  3. C.increases the risk involve in decision making.
  4. D.reduces the quality of products.
Show the answer and explanation

Answer: A (reduces the risk involved in decision making.)

Explanation

Research gives facts, so managers take less risky decisions.