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WAEC Marketing 2019 Question 31

Question 31

Pricing

Which of the following factors is considered when determining the price of a product by a manufacturer?

  1. A.Quality of the goods
  2. B.After-sales services
  3. C.Stock turnover
  4. D.Channels of distribution
Show the answer and explanation

Answer: A (Quality of the goods)

Explanation

Higher quality goods cost more to make and can command higher prices.