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WAEC Marketing 2019 Question 23

Question 23

Marketing Research

Feedback obtained from marketing research on consumers' needs would be used to

  1. A.reduce production cost.
  2. B.change product features.
  3. C.improve sales force remuneration.
  4. D.improve inventory control.
Show the answer and explanation

Answer: B (change product features.)

Explanation

Knowing what consumers need helps the firm change product features to suit them.