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WAEC Marketing 2019 Question 12

Question 12

Distribution

Which channel of distribution would a producer of tomato paste in Kano use to reach a target market in Asaba?

  1. A.Producer → Agent → Consumer
  2. B.Producer → Wholesaler → Consumer
  3. C.Producer → Retailer → Consumer
  4. D.Producer → Wholesaler → Retailer → Consumer
Show the answer and explanation

Answer: D (Producer → Wholesaler → Retailer → Consumer)

Explanation

A cheap consumer good sold far away needs the long channel through wholesalers and retailers.